As more and more people rely on online platforms for their everyday needs, the country’s newest player in the online grocery space seeks to offer its partner merchants a competitive edge.
Rappit’s re-branding from Purego was announced at a recent Merchant Event at the Grand Hyatt in BGC, Taguig City, which gathered well-known consumer brands such as Nestlé, San Miguel Group, Century Pacific Food Inc., and Universal Robina Corporation, among others.
The event was graced by 917Ventures Managing Director Vince Yamat and Head of Growth and Programs Natasha Bautista, Puregold’s Senior Manager and Rappit’s Director Jenny Jacintos, Rappit CEO Cindy Toh, and the Rappit management team.
Rappit’s launch showcased partnership opportunities and its competitive advantage as an online grocery app, which leverages Globe’s expertise in technology and Puregold’s experience in the world of retail.
“We are keen on listening to our customers’ need for a better and more sulit shopping experience, and we remain fast and adaptable in addressing their concerns. So it then came naturally to marry the strengths of 917Ventures and Puregold,” said Bautista.
“Puregold has actually been a long-standing partner of Globe. In fact, a lot of Globe’s distribution points are within Puregold stores. Thank you to our brand partners for their support to Puregold and we are looking forward to collaborating with our new exciting venture, Rappit,” said Jacintos.
Formerly PureGo, Rappit is a collaboration between Globe’s wholly-owned corporate venture builder 917Ventures and leading hypermarket chain Puregold. It was born out of the urgent need to digitize the local grocery industry during the pandemic.
At its recent rebrand, Rappit also unveiled the newest and coolest mascot in town, “Max the Rabbit,” which is up for collaborations. On top of this, it offers disruptive content such as efforts on Instagram Reels and TikTok posts in collaboration with partner influencers.
Rappit aims to bring premium quality groceries at affordable prices. It also provides stellar user experience customization and rewards app users with exclusive perks and freebies.
“We make sure that we put our customers first as we give them great groceries and beyond through our new and improved user shopping experience – from the brand image, new app experience, features, curated assortments, and improved fulfillment capabilities,” said Toh.
With Rappit, shoppers will get more personalized service with a user-friendly navigation experience that will make online shopping feel like second nature. Using Rappit also promises to be more fun, with app users able to shop from a mix of shopping categories.
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