Music, technology, and Filipino creativity came together as LG Electronics Philippines brought its latest LG xboom AI lineup to the local stage through LG xboom AI: The Future Sounds Powerful, held on November 7, 2026, at the SM Mall of Asia Music Hall in Pasay City.
Bringing the concept of “Global Sound, Local Soul” to life, the event celebrated the power of music to connect people across cultures while highlighting how LG xboom AI’s evolving audio technology can elevate everyday listening experiences. From live performances to interactive activities, the showcase brought music beyond the speakers and into an experience that audiences could enjoy together.
The event also highlighted LG xboom AI’s collaboration with global music artist will.i.am, whose involvement has helped shape the brand’s new direction. Bringing star power and a meaningful connection to Filipino audiences was internationally recognized K-pop artist Sandara Park, who joined the event to celebrate music, creativity, and the shared energy of Filipino audiences.
At the heart of the showcase was LG’s latest xboom AI lineup, featuring the xboom AI Power 9000, 7000, and 5000, alongside other speakers in the series. Guests had the opportunity to explore the products through dedicated displays and hands-on demonstrations, while interactive zones featuring karaoke, dancing, gaming, and other activities demonstrated how music can be enjoyed across different moments and interests.
“One thing I admire about the Philippines is how naturally music brings people together. Whether it’s families singing at home, friends celebrating, or young artists sharing their talent, there’s a genuine love for music here that’s inspiring to see. With LG xboom AI, we want to be part of those moments by bringing powerful sound experiences to more people while supporting the creativity and passion that make the Filipino music scene so special,” said Mr. Yongwoo Park, Product Director, LG Electronics Philippines.
During the program, Sandara Park shared her personal connection to music and introduced the LG xboom AI experience to local audiences. P-pop girl group YGIG brought its energy to the event with an engaging performance.
Beyond showcasing established artists, LG put the spotlight on aspiring Filipino performers through the inaugural LG xboom IDOL pop star competition. Five finalists from different parts of the Philippines took the stage to showcase their vocal talent: Glessil Ann Galigao Tan from Tagbilaran; Roxanne Orapa Jamora from Davao; Jayne Raizel T. Sajulla from Iloilo; Jericho Roces from Manila; and Rachel Ann Clement from Subic.
The finalists performed before a panel of guest judges composed of Sandara Park, and renowned Filipino musical artists- singer Yael Yuzon, and concert director Paolo Valenciano, bringing together different perspectives and experiences from the music industry. The competition culminated in the crowning of Jericho Roces as the first LG xboom IDOL, recognized as “The Best xboom Pop Performer.”
Extending the celebration of creativity beyond the event, LG also supported Tuloy Foundation through a donation of LG xboom AI products, with the foundation represented by Mr. Jose Perez. The initiative aimed to support the foundation’s programs and encourage more young people to explore their creative interests through music and the arts.
Held in partnership with Billboard Philippines as the official music media partner, the event brought together product innovation, established artists, and emerging talent in a shared celebration of music.
Through LG xboom AI, LG Electronics Philippines continues to bring global sound innovation closer to Filipino audiences while creating spaces where music, creativity, and talent can thrive. As the brand builds its presence in the local music scene, it reinforces a simple idea: great sound becomes even more powerful when it brings people together and gives more voices the chance to be heard.
