More wins for the Jollibee Group, as four of its brands made it to the list of America’s Favorite Restaurant Chains for 2023. Newsweek, a premier news magazine and website, together with global data firm Statista, named Jollibee, Chowking, Smashburger, and The Coffee Bean & Tea Leaf (CBTL) as among the best in their selected categories.
“We are honored that our brands are included in this list of most favorite restaurant chains in the United States. We thank our customers for their continued support, resulting in this citation that inspires us even more in our mission of serving great-tasting food, bringing the joy of eating to everyone,” said Ernesto Tanmantiong, Jollibee Group President and CEO.
The 2023 ranking was determined based on the results of an independent survey among over 4,000 customers and employees of restaurant chains in the United States. The respondents were asked to indicate which restaurant chains would they recommend among three ethnic cuisines and 13 dish categories.
The three ethnic cuisines include Chinese, Italian, and Tex-Mex; while the 13 dish categories consist of BBQ, burgers, chicken, coffee/tea/baked goods, ice cream/frozen yogurt, juice and smoothies, noodles and ramen, pizza, sandwiches, seafood, soup, steak, and Sushi.
Jollibee was cited in the chicken category, Smashburger for burgers, CBTL for tea and coffee, and Chowking for Chinese cuisine category.
According to Statista, all ratings were transformed into a score value and aggregated towards a final score. The survey respondents rated their experience with the restaurant chains using these nine assessment criteria: taste, cleanliness, hygiene and COVID-19 measures, transparency about ingredients, location, dealing with environmental issues, accessibility, service quality, and treatment of employees.
To receive an award, a restaurant chain needed to receive a minimum number of recommendations and an overall score of at least 7 out of 10. In addition, a restaurant chain was required to have at least three locations across different cities within at least two U.S. states.