Tuesday, March 5, 2024

G-SHOCK Celebrates 40th Anniversary with SHOCK THE WORLD Southeast Asia Celebration


G-SHOCK Celebrates 40th Anniversary with SHOCK THE WORLD Southeast Asia Celebration

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In an extraordinary milestone, G-SHOCK, celebrated for its robust and stylish timepieces, marks four decades of unwavering toughness. This 40th-anniversary celebration throughout the year, culminating in the grand event “SHOCK THE WORLD,” not only honors G-SHOCK’s unparalleled legacy but also underscores the brand’s evolution, staying true to its core values of resilience and cutting-edge design.

40 Years of Leadership in Toughness 

The 40th-anniversary celebration unveils the brand’s evolution with campaigns such as “That’s Tough,” an exploration of the new brand concept redefining ‘Toughness.’ G-SHOCK recognizes the subjective and personal nature of toughness for each individual, reflecting on its journey of innovation and resilience.

“That’s Tough” Campaign

A global phenomenon event, spanning Southeast Asia with a Rooted in Toughness Pop-Up Tour that reached Singapore, Malaysia, Philippines, Thailand, and Indonesia, showcases iconic G-SHOCK timepieces that have left an indelible mark on the world, alongside the continuous effort that has propelled the brand to new heights.

Rooted In Toughness – G-SHOCK x 88rising Southeast Asia Pop-UpTour

As part of commemorating 40 years, G-SHOCK presents the ‘Dear Younger Me’ campaign, featuring Kikuo IBE, the Father and Founder of G-SHOCK. In a heartwarming video, IBE recounts his journey and the challenges he faced while creating the first-ever G-SHOCK watch. The campaign inspires users to reflect on what ‘Tough’ means to them, emphasizing resilience and determination.

Kikuo-Ibe ‘Dear Younger Me’ Campaign

To complement the celebration, G-SHOCK launched special anniversary models, including the GCW-B5000UN, a carbon edition watch, which inherits the iconic form of the very first G-SHOCK that employs carbon materials to achieve both high strength and reduced weight. And an exclusive G-D001, an 18K Gold model as part of the Dream Project #2, developed in collaboration with CASIO’s R&D team and AI assistance. This unique timepiece symbolizes G-SHOCK’s commitment to breaking boundaries and pushing the limits of innovation.

(left) Dream Project #2: G-D001, G-SHOCK 40th Anniversary Carbon Edition (right)


SHOCK THE WORLD (STW) is a jubilant celebration organized by G-SHOCK every five years, dedicated to commemorating the brand’s rich history, innovations, and enduring legacy. This year’s event brings together G-SHOCK enthusiasts, influencers, and iconic timepieces to revel in the brand’s journey.


G-SHOCK’s 40th-anniversary celebration ends with a bang with the celebration of the year, “SHOCK THE WORLD” in Bali on the 2nd of December 2023. 

Fans can join the celebration by tuning in to an exclusive performance by 88rising artists,  NIKI & Warren Hue (refer to Appendix 1 for artist profiles), on G-SHOCK’s website, exclusively just for CASIO ID members. Registration opens on 2nd December 2023, Saturday, 11:00 SGT and access will be available from 4 December 2023, Monday 11:00 SGT. 

On top of that, for their 40th Anniversary, G-SHOCK has created special offers coming in December. Stay tuned for more information and refer to G-SHOCK’s website and socials for the formal announcement. 

The G-SHOCK 40th Anniversary celebrations are not just a reflection on the past but a testament to the brand’s enduring spirit of toughness, innovation, and resilience. As G-SHOCK continues to redefine ‘Toughness,’ the future promises even greater milestones.

For more information on SHOCK THE WORLD, please visit https://gshock.casio.com/ph/40th/event/shock-the-world-sea/  on 2nd Dec. 

Get the latest on G-SHOCK collections by visiting their social media accounts.

Facebook: https://www.facebook.com/CASIOGSHOCK/

Instagram: https://www.instagram.com/gshock.philippines/

YouTube: https://www.youtube.com/@CasioWatchesPH

TikTok: https://www.tiktok.com/@casiowatchesph?lang=en

Artist Profiles

Rich Brian

After making the leap from Indonesia to America, Rich Brian has experienced all the glory of “making it” – from collaborating with the likes of 21 Savage, Offset, and Playboi Carti, to selling out shows and playing festivals around the world.

Brian’s debut project Amen, released in February 2018, garnered widespread acclaim and topped the iTunes Hip-Hop Charts – a first in history for an Asian musician. Brian has since gone on to sell out shows across North America, Europe, and Asia, and festivals worldwide including Bonnaroo and Rolling Loud. In 2019, he released The Sailor, Brian’s second full length album. It received critical acclaim with Hypebeast proclaiming, “Rich Brian flawlessly tackles his sonic growth and Asian identity.” 

Brian notched his first-ever U.S. Top 40 radio hit for “edamame” with bbno$, and also played a prominent role in Marvel Studios’ Shang-Chi & The Legend of the Ten Rings soundtrack – including collaborations with 21 Savage, Rick Ross, and DJ Snake. Last year, Rich Brian made history as one of the first Indonesian artists to play a solo headline set at Coachella. Most recently, Brian headlined the first iteration of Head in the Clouds New York, as well as 2023 Head in the Clouds Festival in Los Angeles for a third consecutive year.


23-year-old NIKI has slammed the door on the conventions of pop stardom—writing, recording, and producing her music on her own. Born in Jakarta and based in Los Angeles, NIKI has captured the attention of audiences around the world, earning praise from Billboard “as one of the brightest rising stars.” 

Last summer, NIKI released her sophomore album, Nicole, a project that sees her returning to her singer-songwriter roots in a carefully crafted coming-of-age narrative. The album received critical acclaim from the likes of NPR, Billboard, Vanity Fair, & V Magazine, who hailed Nicole as “NIKI’s piece-de-resistance that kicks off an exceptional new chapter for the burgeoning songstress. 

Accompanying short film (& debut acting role) “But I’m Letting Go” exclusively premiered on Amazon Prime Video and Amazon Music.

Sold-out NICOLE World Tour (over 110,000 tickets total) including performances at The Wiltern (LA), 2x Webster Hall (NYC), 2x Regency Ballroom (SF), Mall of Asia Arena (Manila), 2x JIExpo Hall (Jakarta), Hordern Pavilion (Sydney), Eventim Apollo (London).

Born in Jakarta & based in LA, NIKI has captured the attention of global audiences, becoming the first Indonesian artist to perform at the iconic Coachella Music & Arts Festival

Here sophomore album: Nicole – released August 2022 – has cumulative 150M streams. 

NIKI has featured on 4 songs on Marvel Studios’ Shang-Chi & the Legend of the Ten Rings official soundtrack, including lead single “Every Summertime”

Warren Hue

Introducing Warren Hue, the 21-year old, rapper, singer, and producer hailing from Jakarta, Indonesia, and leading the way for the next generation hip-hop – stands out from the pack with his ever-evolving sound, fusing R&B, house, electronic and industrial genres into a heady cocktail of alternative hip-hop. Bandwagon, Southeast Asia’s leading indie music media outlet, recently praised Hue for “setting himself apart…with his sonic versatility and complex lyrical approach.”

Warren has grown from hometown hero to international sensation featuring prominently in Marvel Studios’ Shang-Chi & The Legend of the Ten Rings soundtrack and in forward-thinking brand partnerships with MCM, Samsung and Microsoft. Following his sophomore album BOY OF THE YEAR in 2022, Warren Hue took his place as boy of the summer with his most recent single, “TENNESSEE,” which has earned over a million global streams. The rising star rhymes over the ethereal beat, hitting on the bliss and ease of knowing you’re on the right path.