Thursday, June 20, 2024

Boracay favorite Nonie’s unveils first branch in Metro Manila and a fresh new look

Boracay favorite Nonie’s unveils first branch in Metro Manila and a fresh new look

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With a new vision for the future, Nonie’s opens its first store in the metro

Nonie’s, a beloved culinary destination in Boracay Island renowned for its commitment to locally sourced, sustainably produced Filipino-inspired cuisine, is thrilled to announce the grand opening of its newest location at Molito Lifestyle Center in Alabang, Muntinlupa City. 

This expansion marks a significant milestone for Nonie’s as it introduces its refreshed brand and culinary offerings to a wider audience in Metro Manila.

Founded seven years ago in the multi-awarded island destination of Boracay, Nonie’s has undergone a transformative rebranding process, reflecting the evolution of its vision and commitment to culinary excellence. The decision to refresh the brand was driven by the desire to elevate the dining experience while staying true to Nonie’s core values of inclusivity, sustainability, and the celebration of Filipino flavors.

“After seven years of growth and evolution, we felt it was time for an update — a fresh, new look that reflects our journey and vision,” says Derrick Perez, head chef of Nonie’s. “We wanted to maintain our focus on locally sourced ingredients and Filipino-inspired cuisine while enhancing the overall dining experience.”

Collaborating with branding expert Amanda Harbrow of Harbrow Creations in Australia, Nonie’s embarked on a rebranding journey that resulted in a fresh new logo and visual identity, reflecting the brand’s maturity as it moves forward from the laidback island life to the hustle of Metro Manila. The new logo retains the iconic mango icon while incorporating elements that resonate with Nonie’s updated aesthetic and market positioning.

The Alabang location embodies the essence of Nonie’s, offering a warm, inclusive atmosphere with a touch of sophistication. Designed in collaboration with Geo Ward from local architectural firm IDC Design & Build, the space features a blend of laid-back island vibes and modern minimalist design elements, creating a welcoming environment for guests to enjoy their dining experience.

With the help of professional designers, Nonie’s is bringing its signature island vibe to Alabang with a more mature and modern look. 

“We wanted to create a space that feels like an extension of our Boracay branch, with a nod to Filipino culture and craftsmanship,” says Chef Derrick. “Our goal is to provide a comfortable and inviting setting where guests can savor our honest, hearty cuisine.”

This new location only marks the second time Nonie’s has ever been to Metro Manila. The first time was for a pop-up collaboration with ABV Bar in 2018. 

Nonie’s is excited to introduce island favorites for its Alabang patrons, including signature dishes like their Cavite-style Chicken and Pork Adobo served with 72-hour Crispy Pork Belly and Flame-grilled Chicken and vegetarian-friendly Tempeh Kare-Kare made with their very own house-fermented tempeh in a luscious cashew sauce, alongside new creations developed specifically for the Alabang community. With an unwavering commitment to highlighting local ingredients and regional inspirations, Nonie’s aims to continue its #EatGoodFeelGood movement, spreading awareness of Filipino cuisine’s diversity and richness.

“We invite everyone to join us at our new location in Molito Lifestyle Center,” says Chef Derrick. “Whether you’re a vegan, pescatarian, or simply appreciate good food made with love, Nonie’s has something for you. We’re excited to share our passion for honest, hearty cuisine with the Alabang community.”

The new 35-seater Nonie’s location in Molito Lifestyle Center is pet-friendly and welcomes reservations for individuals or groups, as well as private functions. The new location is going to be open from 10:00am to 10:00pm from Monday to Friday and 8:00am to 10:00pm from Saturday to Sunday to take care of your cravings for breakfast, brunch, lunch, dinner, and everything in between. 

Nonie’s opened to the public last April 27, 2024 to start its soft launch phase at Molito Lifestyle Center. 

For more information about Nonie’s and updates on the new location, please visit or follow @noniesrestaurants on social media platforms.