There’s something magical about watching a musician perform live, hearing a Q & A from a new author, or meeting an actor at the stage door following a show. Those experiences have shaped much of the way we’re entertained today, and with TikTok LIVE, they want to give people the tools to bring that same level of connection to a worldwide audience.
Check out LIVE Events’ new features with @tpain and discover how to be there when it happens.
Livestreaming has become an integral way for creators and viewers to connect authentically, and over the past year the number of people going LIVE and watching LIVE has doubled. The excitement and engagement from the TikTok community is why they continue to invest in new features to aid in safely discovering, creating, and consuming LIVE videos.
TikTok LIVE brought together a global community to experience an innovative concert experience with The Weeknd, embark on an around-the-world museum tour to explore art and culture, and much more. In 2020, Filipino content creators and celebrities came together for #GenTikTokPH, a two-hour TikTok Live online celebration of Generation TikTok – the diverse community that makes TikTok a place of joy, positivity and inspiration. And they are empowering creators with unique and innovative tools that inspire content creation, foster connections with audiences and encourage exploration.
Recently launched in select markets, LIVE Events is a new tool that lets creators schedule, manage and promote LIVE videos. While viewers can easily discover, register, get notifications and receive a reminder when the LIVE is about to start, LIVE Events is a great way for creators and fans to easily connect ahead of an upcoming LIVE stream. From musicians and artists to non-profits and museums, the possibilities for LIVE Events are endless.
You won’t want to miss any of the excitement from a real-time LIVE stream – but what happens if you are in the middle of watching a Q & A or performance and the group chat is blowing up? Instead of missing a second of the stream, TikTok users can seamlessly continue watching LIVE videos across their device with Picture-in-Picture on iOS and Android.
Go LIVE Together
The world is full of dynamic duos: Charli and Dixie, Gayle and Oprah, Beyonce and Jay Z – the list goes on – and your next favorite duo might come from a LIVE video. Go LIVE Together gives people the ability to easily go LIVE through Go LIVE Together. This means more chances for LOL inducing interactions, twice as many behind the scenes reveals, and more ways to connect with top creators.
LIVE Q & A
With LIVE Q & A hosts are able to easily engage with and respond to viewer’s questions in realtime. The LIVE Q & A suite of tools helps hosts more easily select, showcase, and answer questions from fans while LIVE. This leads to more entertaining experiences and deeper connections for everyone tuned in to the stream.
Discovery is at the heart of the TikTok experience. Rolling out soon, people will be able to more easily find and tune into LIVE videos conveniently from the For You and Following pages. Some of the top LIVE categories include Chat (Q & A), Gaming, Talents, Fashion, and Daily Life, and with updated access points to the LIVE page, Top and Recommended LIVE videos will soon be closer than ever.
Help for Hosts
To help hosts focus on entertaining and engaging the community, they can now, ahead of their livestream, assign a person they trust to help them manage their streams by tapping Settings on the right side of the livestream launch screen. During the LIVE, both the host and the person helping can mute and block users to help keep the stream welcoming and civil.
As LIVE provides creators the opportunity to share more of themselves with the TikTok community, our goal is to help people feel comfortable doing so, which means taking a hard stance against bullying or hateful comments. TikTok is mindful that some comments or words may seem innocuous to some but are hurtful to others. To protect against this, in the settings tab of the LIVE launch screen, hosts can turn off comments or add up to 200 terms into the keyword filter to limit those comments in the chat. Words can be added to the list throughout the livestream by hosts and the person helping them.
Consider Before You Comment
Once a livestream starts, TikTok want creators to be able to focus on entertaining their viewers. Because negative or abusive comments undermine the passion and energy creators put into their livestreams, viewers will now be prompted to reconsider the impact of their words before posting a potentially unkind or harmful comment.
In the coming weeks, we’ll also introduce a way for hosts and the person helping manage their LIVE to temporarily mute viewers or remove unkind or harmful comments as TikTok strive to maintain a supportive and authentic community environment. This is also why TikTok has additional safeguards and policies for LIVE, including requiring accounts to be 16 years old to watch the livestream and 18 or older to host a livestream. TikTok also prohibit gift-baiting (the solicitation of gifts or engagement) as well as fraudulent behavior or scams. Further, if we identify an account that impersonates or misleads our community about their identity, we will remove the account from our platform.
TikTok is committed to maintaining the joyful, supportive, and inspiring community that exists on TikTok while building new relationships with more creators, artists, brands, and viewers through products like TikTok LIVE. Whether on the FYF, scrolling through the Discover Page, or watching a TikTok LIVE, TikTok is excited about the possibilities of expanding TikTok from a platform to an ecosystem at the center of entertainment, the creator economy, and technology.