Cebuana Lhuillier, the leading micro financial services provider in the Philippines, launched Cebuana Xpress (CebX), a digital app set to revolutionize the local micro financial services industry in the country. CebX aims to provide the full Cebuana Lhuillier experience to its clients in one single platform, making pawning and money transfer transactions easier and more convenient.

The app allows clients to do pawning transactions online, wherever they may be. This includes services like New Pawn, Pawn Renewal, and Pawn Redemption. Ka-Cebuanas may also check real-time and accurate appraisals and use the app’s nationwide delivery service for pawn redemption transactions.

The app’s full money transfer service capabilities allow clients to send and receive money, pay bills, load eWallets and Globe and Smart sim cards, as well as do cash-in and cash-out transactions.

“We continue to revolutionize the micro financial services industry with Cebuana Xpress, our ultimate micro financial app, offering our clients with the utmost and convenient pawning experience. This digital platform was especially developed to respond to the changing needs of our clients who call for a streamlined, more convenient, and more accessible way to access our pawning services,” Cebuana Lhuillier President & CEO Jean Henri Lhuillier said.

“CebX remains part of our financial inclusion mission. We do this by providing Ka-Cebuanas with digital channels and solutions that only responds to their changing needs and lifestyles, but also puts focus on the importance of accessibility and convenience as essential tools in empowering a nation of financially-included Filipinos,” Mr. Lhuillier added.

To get the most of the app’s features, CebX users may be verified using their existing pawn ticket number and 24k card number. First-time users can be verified by registering via eKYC (electronic Know Your Customer). Verified app users will be eligible to a free one-month insurance coverage and earn 24k loyalty points when pawning using the app.

To celebrate the launch of the app, Cebuana Lhuillier is waiving all service fees for pawn renewal and domestic money remittance transactions made via CebX app. Sending money from one CebX account to another will also be free of charge.

“Cebuana Xpress is part of Cebuana Lhuillier’s transition as a fintech power player. By making use of the technology available and by introducing apps like CebX, we ensure that we keep up with the times and provide innovative financial solutions to everyone, anytime and anywhere they need it,” Senior Vice President, Chief Information Officer, and Head of Product Management Group, Ergie Ong concluded.

With more and more Filipinos relying on digital platforms for their everyday needs, CebX serves as Cebuana Lhuillier’s response in raising the bar in the microfinancial services industry. Truly, anytime and anywhere, Cebuana Lhuillier is there.

CebX is available for download on Google Play and App Store. For more information, visit www.cebuanaexpress.com.